The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Marshawn
Agency: BBDO / New York
Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Single
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular
Agency: dummy. / venice + the martin agency / richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade
Agency: Grenadier / Boulder, CO
Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman
Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break
Agency: J. Walter Thompson / London
Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Consumer - Television / 30 Second - Single
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
South Pole
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Checkmate
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 30 Second - Single
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Baggage Handlers
Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
